Ever since the emergence of search engines, people have been striving to secure top positions on search engine result pages (SERPs). It is important to focus on high search engine rankings since they aid in promoting the pages on the web without any apparent cost.
However, some people try to outwit these search engines and use nefarious methods to get their pages ranked higher. Gradually, search engines have evolved and are able to counter these methods now and these sites do not get higher rankings. Not only that, but they also blacklist such sites and pages and they are no longer deemed trustworthy.
Here are some of these methods which you might be using while being unaware of their consequences.
Keyword stuffing is the act of packing a page with a certain keyword with the hope that a search engine would rank the page higher for that keyword. There was a time when this method used to work and one could get their page on the top. People even used to write the keywords numerous times and hide them either by typing the keywords with the same font color as the background color or by reducing the font size to extreme dimensions so that their readers and viewers do not get annoyed and the website gets a higher ranking as well.
However, search engines are always getting smarter and with new search engine algorithms, they can figure out which pages are utilizing ill means for higher rankings. Even if the quality of content on the page is not impressive, its ranking will be stuck at a lower position than where it could have been.
Search engines vigorously look for internal and external links on a page to determine its usefulness and veracity. However, in order to get substantial viewers and visitors through search engines, people began purchasing links for their pages. For some time, it became a good method of securing a good ranking on search engines, but these purchased links are mostly spam links from notorious sites. They do not guarantee the quality of the page for a query that the search engine is presented with.
However, as the algorithms of the search engines updated, they were able to track these links and demarcate between junky links and authoritative links. Now, the sites that use ill links get blacklisted and do not rise to satisfactory positions.
Content duplication, as the name suggests, is copying the content from one page and posting it on another page on some other website. It can mean stealing content or creating different pages with the same content in order to secure a greater quantity of links. This can even happen unwittingly, but the search engine does not know that. The search engine filters out pages with duplicate content and only ranks those pages which are more authoritative, while other pages are blocked and all the links that are created for this purpose go in vain.
Although there are many more sins, these are the ones which people are usually indulging in with the hopes that their page will become successful, but it does not really happen.